CIFLI CURRICULUM
Phase 2:
IDEATION
5 weeks
IDEATION
5 weeks
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Phase 3:
BUSINESS CASE
6 weeks
BUSINESS CASE
6 weeks
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Phase 4:
SHARK TANK
2 weeks
SHARK TANK
2 weeks
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Phase 5:
PROJECT WORK
5 weeks
PROJECT WORK
5 weeks
GRADUATION
AND WRAP
PARTY
AND WRAP
PARTY
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WMG NFT Gallery open
Phase 1:
FOUNDATIONS
4 weeks
FOUNDATIONS
4 weeks
Phase 2:
IDEATION
5 weeks
IDEATION
5 weeks
Phase 3:
BUSINESS CASE
6 weeks
BUSINESS CASE
6 weeks
Phase 4:
SHARK TANK
2 weeks
SHARK TANK
2 weeks
Phase 5:
PROJECT WORK
5 weeks
PROJECT WORK
5 weeks
GRADUATION AND WRAP PARTY
COURSE CONTENT BY WEEK
Phase 1: FOUNDATIONS
Learning the leadership mindset and business skills needed to succeed
Week 1
- Course, tutor, student introductions
- Solve challenges by being focused on solutions, not the process
- An overview of the creative sector in Australia
- What first principles thinking is and how it helps you make better career choices
- Communicate better by using customer centric communications — solve others' problems
Week 2
- Understanding key precepts of logic and how to better analyse information
- The three levels of response and the benefits of being proactive over reactive
- How to increase your responsiveness to build relationships and land opportunities
- Learn the principles of optimising systems and processes
- Systems thinking and how to understand an issue holistically
- Problem mapping and how it can identify opportunities
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Week 3
- Understanding hierarchies and role boundaries, and why these have benefits
- Chasing the alternative market to tap into better opportunities
- Complete a market and competition analysis
- Market niches and how to take advantage of these
- The benefits of having points of difference and how to identify them
Week 4
- Why you should run an objective- and outcome-driven business
- The benefits of a narrowly purposed business over having broader offerings
- How scaling a business works — benefits, risks and challenges
- Understanding databases and why they're relevant to any business
1 WEEK BREAK
Phase 2: IDEATION
Creating and exploring project and business ideas
Week 5
- Healthy perspectives on rejection and "breakage"
- Innovation generation: combining existing ideas to create something novel
- How we use jargon and metaphor and its impact on communication
- Analysing some great CIFLI business ideas (and why some of them could never work)
Week 6
- The invisible costs of dishonouring commitments
- What is scope and why is it the most important principle of any partnership?
- How to iterate your business: understanding the proof of concept
- How to iterate your business: failing fast
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Week 7
- Ethics: understanding the trolley problem, and complexity in decision making
- How to properly understand value and quantify all benefits
- How to price a product or service
- Why working for free is way smarter than it sounds
Week 8
- Improving your influence
- How to build a brand and manage how others perceive you
- The tools to build credibility: achievements, tenure, volume, skill level, feedback, scale
- Law in the arts — intellectual property, toy guns and intimacy coordination
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Week 9
- What are SMART goals and how are they way better than normal goals?
- Develop a project / goal pyramid for high-quality, adaptive planning
1 WEEK BREAK
Phase 3: THE BUSINESS CASE
Developing project and business ideas to demonstrate that they have strong potential to be financially sustainable
Week 10
- The fundamentals of business case development
- The overestimation problem and why 90% of businesses die quickly
- Learn budgeting for small business
- Why you start in the red: understanding the J-curve of investment
- What is volatility in business and how does it impact a startup?
- What is reach, what is engagement and how do they interact?
- How and why you would capture audience data
Week 11
- Understand "business requirements" and "acceptance criteria" to get the results you need
- How to evaluate suppliers or opportunities and avoid time/money wasters
- How to build a brand personality
- What is a marketing asset and what are the different types? How do they help?
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Week 12
- Conducting a "pre-mortem" to manage potential risks in your business
- Understand the pros and cons of traditional VS digital marketing
- Digital marketing's key principle: understand the value journey
- How to identify your blind spots to help overcome bias
- Case study: World Monologue Games (a hugely successful, money-losing event)
Week 13
- Reviewing business ideas developed to date
- What is expectation management and how can you use it to improve outcomes?
- Understand the primacy and recency effect and where it's relevant
- Conducting a gap analysis of 4x projects to improve their viability
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Week 14
- Deep dive into networking —the benefits of networking up, down and laterally
- How to identify stakeholders relevant to your business or career path
- 10 techniques for time management to get more done and be more impactful
- Understanding fundraising pros and cons — grants, sponsorship, crowdfunding
Week 15
- Learn how to create a Gannt chart and why it's useful
- Tools and techniques for effective task management
- How to develop a capacity plan that works in reality
- Understand the cost of context shifting
- Best practice techniques to quantify the benefits of a project
Week 16
- Practise your Shark Tank pitches and get feedback from the tutors
Phase 4: SHARK TANK
Pitching your projects to a panel of business experts
Week 17
- Pitching projects and businesses to the Shark Tank panel of business experts
Week 18
- Shark Tank debrief and discussion of next steps
- The benefits, costs and options when developing a website
- What is UX design and how does it impact engagement from customers or fans?
- The fundamentals of search engine optimisation
- Writing a business plan: the why and the how
- Understand the pros and cons of outsourcing — and the 4Ds
2 WEEK BREAK
Phase 5: PROJECT WORK
Building your creative industry projects or businesses with support and guidance from the facilitators.
Week 19
- The importance of following criteria (e.g. for applications)
- What are sunk costs, and when to persevere VS abandon
- Best practise record keeping
- How to benefit from the agile framework: an overview of SCRUM
Week 20
- The transferability of skills and how you're better at some things than you think
- How to make promotional videos
- Learn how policy and regulation impact a business and how to work with these
- Understanding Simpson’s Paradox and how statistics can lead to erroneous conclusions
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Week 21
- Understand how the media works: pros, cons, risks and rewards
- How to self-manage publicity through the media
- A portfolio career — the importance of multiple career options, and how much is too much
- The what and why of a marketing plan
Week 22
- Utilising analytics and continued improvement to refine and grow your business
- A deeper exploration of finances for small businesses
- Learn the marketing principles of selling transformations and why this is good for sales
- How to do social media as an artist and why you might not do it
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Week 23
- A health check for your digital presence: recency, relevancy + shareability
- How to manage legal risk
- Diversification: how, why and why not
- A summary of how to start a project
- Life after CIFLI
WRAP PARTY
- Fun is mandatory
The CIFLI Experience
Stef Dellzeit shares her experience as a CIFLI Pioneer.